Your Adviser

Meet Roshan Percy

A later life lending specialist who believes the most important financial decisions deserve patience, honesty, and genuine care — not pressure. With over 20 years in financial services, I help homeowners across North London and beyond make confident, well-informed choices about their later life finances.

Roshan Percy, Later Life Lending Specialist at Equity Release Hub
20+
Years
Experience
CeMAP
Mortgage Advice & Practice
CeRER
Regulated Equity Release
CeFA
Financial Advice
ERC
Equity Release Council Member

Two decades helping people make confident financial decisions

I've spent over 20 years in financial services, and in that time I've come to specialise in what I believe is one of the most important and most human areas of the profession: later life lending. Equity release, retirement interest only mortgages, and lifetime lending aren't just transactions — they're decisions that touch people's homes, their families, and their peace of mind in retirement.

That's exactly why this work matters so much to me. When someone in their seventies is thinking about releasing money from the home they've lived in for decades, they don't need a salesperson. They need someone who will sit down, take the time to understand their situation, explain everything in plain English, and tell them honestly whether it's the right thing to do — even when the honest answer is "not yet" or "not at all".

"The best advice I can give is sometimes to do nothing at all. That honesty is the foundation of everything I do."

A specialism built on trust

Over the years I've earned my CeMAP, CeRER and CeFA qualifications, and I'm proud to be a member of the Equity Release Council — the body that sets the consumer protection standards for the whole industry. These aren't just letters after my name. They mean every piece of advice I give meets a rigorous professional and ethical standard, and that the plans I recommend carry vital safeguards like the no negative equity guarantee and the guaranteed right to remain in your home for life.

As an independent, whole-of-market adviser, I'm not tied to any single lender. I compare options across all the major later life lenders — Aviva, Legal & General, LV=, Canada Life, Just, More2Life and others — to find what genuinely suits you, rather than what suits a particular provider.

Why I do this work

What I love most about later life lending is the difference it can make when it's done properly. I've helped clients clear mortgages that were weighing on their retirement, fund the home improvements that let them stay in a much-loved house, and give their children a meaningful helping hand at exactly the moment it mattered. I've also told plenty of people that equity release wasn't right for them, and helped them find a better path.

Based in Enfield, I work with homeowners across North London and, where it suits, throughout the country. Whether we meet in your living room, over a video call, or on the phone, my approach is always the same: unhurried, jargon-free, and entirely focused on what's best for you and your family.

Professionally qualified, properly regulated

The credentials behind the advice — each one a mark of rigorous training and ongoing professional standards.

CeMAP

The Certificate in Mortgage Advice and Practice — the industry-standard qualification for professional mortgage advisers in the UK.

CeRER

The Certificate in Regulated Equity Release — the specialist qualification required to advise on lifetime mortgages and equity release.

CeFA

The Certificate in Financial Advice — demonstrating broad competence across financial planning and advice.

Equity Release Council Member

Membership of the industry body whose standards guarantee key consumer protections on every plan, including the no negative equity guarantee.

The principles behind my advice

These aren't marketing slogans — they're the standards I genuinely hold myself to with every client.

Honesty first

I'll always tell you the truth, even when it means advising against equity release or recommending you do nothing. Your interests come before any transaction, every time.

Never rushed

These are big decisions, and they deserve time. There's no pressure and no sales targets — just as much space as you need to think, ask questions, and feel certain.

Family included

I warmly encourage your family to be part of the conversation. Decisions about your home affect everyone you love, and everyone's questions deserve a clear answer.

Plain English

No jargon, no baffling small print read out at speed. I explain everything clearly and patiently, so you always understand exactly what's being recommended and why.

Truly independent

I search the whole market, not a limited panel. That means the recommendation you receive is the one that's genuinely best for you — never the one that's most convenient.

Local and personal

Based in Enfield and serving North London, I'm a real person you can meet face to face — not a faceless call centre or an anonymous online form.

I'd be glad to help you
explore your options

Your first consultation is completely free and without obligation. We can meet in person, by video call, or by phone — whatever feels most comfortable for you.

This website is operated by Equity Release Hub Limited for lead generation purposes only. It does not constitute financial advice. Any enquiry submitted will be responded to by Roshan Percy, a qualified later life lending adviser. Roshan Percy personal FCA reference: RPW01085.

Equity release is a lifetime mortgage or home reversion plan. To understand the features and risks, please ask for a personalised illustration. Equity release will reduce the value of your estate and may affect your entitlement to means-tested benefits.

Equity Release Hub Limited. Registered in England & Wales. Registered office: 12 Batley Road, Enfield, Middlesex, EN2 0JG.